Aarohi Sen
Founder & Principal, Itúy · Boardroom Counsel, Strategic Communications & Decision Architecture
01 / Advisory Tenure
20+ Years Global C-Suite Counsel
18 years at Accenture · Senior Principal (VP)
02 / Published Voice
HBR, Fortune, EBR & 2 Books
Bloomsbury · Taylor & Francis · WEF
03 / Board Governance
FT Non-Executive Director Diploma
Financial Times Board Director Programme (Level 7, UK)
Aarohi Sen advises chief executives, corporate boards, and founders at moments of strategic inflection, combining board-grade decision guidance with high-stakes executive communications.
Over a two-decade international career, he spent eighteen years at Accenture, rising to Senior Principal (VP-equivalent) and Global Research Lead. In that role, he led the global research and thought leadership function for Accenture Operations, where his work shaped executive strategy, commercial positioning, and go-to-market narratives for the firm's US$10B+ managed services business. He governed a US$2M annual research budget, directed international vendor consortia, and led a distributed team of more than fifteen specialists across EMEA, North America, and Asia-Pacific.
His work operates at the intersection of boardroom decision-making and strategic communications. He has directed executive positioning across international forums including the World Economic Forum and Mobile World Congress, and authored the World Economic Forum India Economic Summit Briefing Paper across five consecutive cycles for government ministers, international policymakers, and board chairs. Trained in corporate governance and non-executive oversight through the Financial Times Board Director Programme (FT Non-Executive Director Diploma, UK Level 7), he brings a director's fiduciary lens to capital allocation, cross-border M&A, AI governance, and operating model restructuring.
His perspectives on enterprise transformation, decision architecture, and technology strategy have been published in Harvard Business Review, Fortune, and The European Business Review. He is the author of two books: India Emerging: From Policy Paralysis to Hyper Economics (Bloomsbury) and Innovative Technologies for Future Living (Taylor & Francis). His recent work on Priority Debt, The Clearing, The Accidental CXO, and The Mechanics of AI Workslop examines why well-funded strategies stall after boardroom approval and how senior leaders restore decision velocity.
Across boardrooms and continents, he observed the same structural reality: enterprises rarely fail from a shortage of data or slides. They stall when executive alignment masks unreconciled incentives, and when strategic pivots lack a narrative resilient enough to travel across directors, investors, and operating teams. He founded Itúy to give leaders a private counsel where strategic decisions and the communications that carry them are forged together.
Curriculum Vitae
Credentials & Pedigree
Executive Leadership
18 Years at Accenture · Senior Principal (VP)
Led the global research and thought leadership function for Accenture Operations (shaping strategy and GTM for a US$10B+ business; governed a US$2M annual budget and 15+ global team across EMEA, North America, and APAC).
Global Forums & Strategic Communications
World Economic Forum · Mobile World Congress
Authored World Economic Forum Summit Briefing Papers across five consecutive cycles; directed C-suite narrative positioning before ministers, boards, and global industry platforms.
Selected Publications & Books
Harvard Business Review · Fortune · European Business Review
Author of India Emerging: From Policy Paralysis to Hyper Economics (Bloomsbury) and Innovative Technologies for Future Living (Taylor & Francis).
Boardroom Governance & Education
FT Non-Executive Director Diploma (Level 7, UK)
Financial Times Board Director Programme · BBS (Finance), College of Business Studies, University of Delhi.
Beyond the Boardroom
Summited Mount Kilimanjaro (Uhuru Peak, 5,895m). Operating between Rabat and Dubai.