How We Score
Every Itúy assessment evaluates your opportunity across six empirical dimensions, combining live market data, AI-driven analysis, and your proprietary context into a single actionable score.
Market Demand & Timing
Current demand signals, search trends, and buyer intent indicators relative to market maturity.
Supply-Demand Divergence
The gap between what the market needs and what is currently available — the white-space opportunity.
Competitive Intensity
How crowded the space is, barrier-to-entry dynamics, and incumbent vulnerability to disruption.
Financial Viability
Revenue potential, margin structures, funding environment, and path-to-profitability signals.
Regulatory & Risk Climate
Policy tailwinds or headwinds, compliance burden, and geopolitical factors shaping the opportunity.
Community & Ecosystem Readiness
Talent availability, partner ecosystems, public sentiment, and infrastructure maturity.
Window Status
The weighted average of all six dimensions determines your opportunity window status. The weakest dimension caps the maximum achievable status.
Exceptional alignment across all dimensions. Act now.
Strong opportunity with manageable gaps. Proceed with focus.
Significant headwinds present. Requires strategic mitigation.
Fundamental barriers exist. Reassess timing or approach.
Data Confidence Score
Every assessment includes a data confidence score (0–100) measuring the depth of live data backing each recommendation. Interview quality, web research, financial data, and uploaded documents each contribute to the overall confidence. Scores below 50 cap the maximum window status at Open Window, ensuring we never overstate certainty.